Digital Marketing Training for the BES Group Marketing Team
As part of its commitment to strengthening human resource capabilities and accelerating digital transformation PT Bangun Era Sejahtera (BES) Group is hosting digital marketing training session titled “Optimizing Digital Marketing for Maximizing Better Result”.
This training was facilitated by ThinkTank Performance Solutions and attended by 7–10 participants from the BES Group’s Digital Marketing team.The program lasted two days and featured in-company learning approach, combining theory, case studies, and hands-on simulations across various digital channels.
This initiative marks an important first step for BES Group in transitioning from conventional marketing strategies to a more measurable and impactfuldigital approach. This transformation will be implemented in phases,starting with strengthening the team’s strategies and capabilities, with the ultimate goal of achieving full digital integration and optimization across all marketing channels.
The Digital Marketing Training Aims to Enhance Targeted Strategies
The first day of the training focused on providing an overview of the key strategies and fundamentals of digital marketing.
Some of the main topics covered included:
- The Paradox & Customer Journey in the Digital Era
Understanding shifts in customer behavior and how companies must adapt their communication strategies from offline to digital approaches. - Defining Customer Personas
Identifying the right audience through data and digital behavior to support campaign effectiveness. - Planning Digital Channels
Determining the digital channels that align with the needs of each entity within the BES Group, including the transition from traditional media to digital platforms. - Creating Creative Content
Enhancing the ability to create digital content that is relevant, creative, and aligned with the brand identity in the digital era.
Through a combination lecturing session and workshop activity, participants have the opportunity to apply theory and develop digital roadmap tailored to the nature of BES Group’s business.
SEO, SEM, and Social Media Optimization
The second day focuses on strengthening digital tactics that support the effectiveness of marketing campaigns.
Topics covered include:
- Social Media Optimization
Strategies for managing platforms such as Meta Ads, TikTok Ads, and YouTube Ads brand awareness to build brand awareness and expand audience reach. - Simulation Activity: Optimizing Social Media Campaigns
Participants gain hands-on experience creating social media campaigns and measuring ad performance based on data. - Search Marketing Optimization (SEO & SEM)
In-depth exploration of search engine optimization techniques to enhance website visibility and improve the cost-efficiency of digital promotions. - Simulation Activity: Optimizing SEO and SEM
Practicalkeyword analysisand planning for sustainable digital marketing strategies.
The combination of lectures, discussions, and simulations makes this training practical and relevant to the needs of marketing teams currently transitioning from offline to a more mature digital marketing environment.
A Phased Transformation Toward Optimal Digital Marketing.
Through this training, BES Group is taking a strategic step on its journey toward a focused and sustainable digital marketing transformation. This process begins with enhancing foundational understanding, strengthening strategies, and then fully integrating digital practices across every business line—from manufacturing, construction, and trade to logistics.
The company aims that, in the near future, marketing activities previously dominated by offline channels—such as events, networking, and direct promotions—will be gradually integrated with data-driven and performance-based digital marketing strategies. In this way, BES Group can reach a broader audience, accurately measure campaign results, and build a stronger brand presence in the digital realm.
BES Group’s Commitment to Human Resource Development and Innovation.
This training also serves as a tangible demonstration of BES Group’s commitment to fostering a culture of continuous learning. For BES Group, employee development is not merely a short-term investment, but a crucial foundation for achieving an adaptive and competitive organizational transformation in the digital age.
Armed with increasingly robust digital competencies, the BES Group marketing team is expected to become the primary driver in expanding brand exposure and creating marketing strategies that deliver tangible results for all entities within the group.
Conclusion
The Digital Marketing Training for the BES Group Marketing Team is not merely about skill enhancement, it is a strategic step in the company’s gradual and sustainable marketing transformation from offline to digital.
With a consistent commitment to learning, BES Group continues to strengthen the capabilities of its internal teams to prepare them to face the challenges of the digital age and make every business unit more efficient, creative, and competitive in both the national and global markets.
For more information about PT Bangun Era Sejahtera Holding and all of its subsidiaries, please visit the page About Us or contact tim Customer Support team.
