{"id":1945,"date":"2025-10-31T02:33:42","date_gmt":"2025-10-31T02:33:42","guid":{"rendered":"https:\/\/bangunerasejahtera.com\/?p=1945"},"modified":"2025-11-29T06:38:04","modified_gmt":"2025-11-29T06:38:04","slug":"pelatihan-digital-marketing-bes","status":"publish","type":"post","link":"https:\/\/bangunerasejahtera.com\/en\/publikasi\/pelatihan-digital-marketing-bes\/","title":{"rendered":"BES Group Digital Marketing Training"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong>Digital Marketing Training for the BES Group Marketing Team<\/strong><\/h1>\n\n\n\n<p>As part of its commitment to strengthening human resource capabilities and accelerating digital transformation <strong>PT Bangun Era Sejahtera (BES) Group<\/strong> is hosting <strong>digital marketing training<\/strong> session titled <em>\u201cOptimizing Digital Marketing for Maximizing Better Result\u201d<\/em>.<\/p>\n\n\n\n<p>This training was facilitated by <strong>ThinkTank Performance Solutions<\/strong> and attended by <strong>7\u201310 participants<\/strong> from the <strong>BES Group\u2019s Digital Marketing team.<\/strong>The program lasted <strong>two days<\/strong> and featured <em>in-company learning<\/em> approach, combining theory, case studies, and hands-on simulations across various digital channels.<\/p>\n\n\n\n<p>This initiative marks an important first step for BES Group in <strong>transitioning from conventional marketing strategies to a more measurable and impactful<\/strong>digital approach. <strong>This transformation will be implemented in phases,<\/strong>starting with strengthening the team\u2019s strategies and capabilities, with the ultimate goal of achieving full digital integration and optimization across all marketing channels.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Digital Marketing Training Aims <strong>to Enhance<\/strong> Targeted Strategies<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-1-1024x455.webp\" alt=\"\" class=\"wp-image-1947\" srcset=\"https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-1-1024x455.webp 1024w, https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-1-300x133.webp 300w, https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-1-768x341.webp 768w, https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-1-18x8.webp 18w, https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-1.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The first day of the training focused on providing an overview of the key strategies and fundamentals of digital marketing.<br>Some of the main topics covered included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Paradox &amp; Customer Journey in the Digital Era<\/strong><br>Understanding shifts in customer behavior and how companies must adapt their communication strategies from offline to digital approaches.<\/li>\n\n\n\n<li><strong>Defining Customer Personas<\/strong><br>Identifying the right audience through data and digital behavior to support campaign effectiveness.<\/li>\n\n\n\n<li><strong>Planning Digital Channels<\/strong><br>Determining the digital channels that align with the needs of each entity within the BES Group, including the transition from traditional media to digital platforms.<\/li>\n\n\n\n<li><strong>Creating Creative Content<\/strong><br>Enhancing the ability to create digital content that is relevant, creative, and aligned with the brand identity in the digital era.<\/li>\n<\/ul>\n\n\n\n<p>Through a combination <em>lecturing session<\/em> and <em>workshop activity<\/em>, participants have the opportunity to apply theory and develop <em>digital roadmap<\/em> tailored to the nature of BES Group\u2019s business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SEO, SEM, and Social Media Optimization<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-2-1024x455.webp\" alt=\"\" class=\"wp-image-1948\" srcset=\"https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-2-1024x455.webp 1024w, https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-2-300x133.webp 300w, https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-2-768x341.webp 768w, https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-2-18x8.webp 18w, https:\/\/bangunerasejahtera.com\/wp-content\/uploads\/2025\/10\/Pelatihan-Digital-Marketing-Day-2.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The second day focuses on strengthening digital tactics that support the effectiveness of marketing campaigns.<br>Topics covered include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Optimization<\/strong><br>Strategies for managing platforms such as Meta Ads, TikTok Ads, and YouTube Ads <em>brand awareness<\/em> to build brand awareness and expand audience reach.<\/li>\n\n\n\n<li><strong>Simulation Activity: Optimizing Social Media Campaigns<\/strong><br>Participants gain hands-on experience creating social media campaigns and measuring ad performance based on data.<\/li>\n\n\n\n<li><strong>Search Marketing Optimization (SEO &amp; SEM)<\/strong><br>In-depth exploration of search engine optimization techniques to enhance website visibility and improve the cost-efficiency of digital promotions.<\/li>\n\n\n\n<li><strong>Simulation Activity: Optimizing SEO and SEM<\/strong><br>Practical<em>keyword analysis<\/em>and planning for sustainable digital marketing strategies.<\/li>\n<\/ul>\n\n\n\n<p>The combination of <em>lectures, discussions, and simulations<\/em> makes this training practical and relevant to the needs of marketing teams currently transitioning from offline to a more mature digital marketing environment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Phased Transformation Toward Optimal Digital Marketing.<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Through this training, BES Group is taking a strategic step on its journey toward a focused and sustainable digital marketing transformation.\nThis process begins with enhancing foundational understanding, strengthening strategies, and then fully integrating digital practices across every business line\u2014from manufacturing, construction, and trade to logistics.<\/p>\n\n\n\n<p class=\"translation-block\">The company aims that, in the near future, marketing activities previously dominated by offline channels\u2014such as events, networking, and direct promotions\u2014will be gradually integrated with data-driven and performance-based digital marketing strategies.\nIn this way, BES Group can reach a broader audience, accurately measure campaign results, and build a stronger brand presence in the digital realm.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>BES Group\u2019s Commitment to Human Resource Development and Innovation.<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">This training also serves as a tangible demonstration of BES Group\u2019s commitment to fostering a culture of continuous learning.\nFor BES Group, employee development is not merely a short-term investment, but a crucial foundation for achieving an adaptive and competitive organizational transformation in the digital age.<\/p>\n\n\n\n<p>Armed with increasingly robust digital competencies, the BES Group marketing team is expected to become the primary driver in expanding brand exposure and creating marketing strategies that deliver tangible results for all entities within the group.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">The Digital Marketing Training for the BES Group Marketing Team is not merely about skill enhancement, it is a strategic step in the company\u2019s gradual and sustainable marketing transformation from offline to digital.<\/p>\n\n\n\n<p>With a consistent commitment to learning, BES Group continues to strengthen the capabilities of its internal teams to prepare them to face the challenges of the digital age and make every business unit more efficient, creative, and competitive in both the national and global markets.<\/p>\n\n\n\n<p>For more information about <strong>PT Bangun Era Sejahtera Holding<\/strong> and all of its subsidiaries, please visit the page <strong><a href=\"https:\/\/bangunerasejahtera.com\/en\/tentang-kami\/\">About Us<\/a><\/strong> or contact <strong><a href=\"https:\/\/wa.me\/6281385753219?text=Halo%20saya%20ingin%20bertanya%20mengenai%20Bangun%20Era%20Sejahtera\" target=\"_blank\" rel=\"noreferrer noopener\">tim Customer Support<\/a><\/strong> team.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pelatihan Digital Marketing untuk Tim Marketing BES Group Sebagai bagian dari komitmen untuk memperkuat kapabilitas sumber daya manusia dan mempercepat transformasi digital, PT Bangun Era Sejahtera (BES) Group menyelenggarakan Pelatihan Digital Marketing bertema \u201cOptimizing Digital Marketing for Maximizing Better Result\u201d. Pelatihan ini difasilitasi oleh ThinkTank Performance Solutions dan diikuti oleh 7\u201310 peserta dari tim Digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"acf":[],"_links":{"self":[{"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/posts\/1945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/comments?post=1945"}],"version-history":[{"count":4,"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/posts\/1945\/revisions"}],"predecessor-version":[{"id":1966,"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/posts\/1945\/revisions\/1966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/media\/1949"}],"wp:attachment":[{"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/media?parent=1945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/categories?post=1945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bangunerasejahtera.com\/en\/wp-json\/wp\/v2\/tags?post=1945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}